It is a tale as old as the Internet. When a new technology is first introduced, there is some pushback as to whether it is beneficial or not. Such is the case with GPS (global positioning system) for construction. There is still debate as to whether the technology is beneficial, and one company is looking to address it head on.

GPS Insight,, Phoenix, Ariz., recognizes that many of the common objectives among companies—such as fear of employee pushback, budget concerns, not knowing what to do with big data, and the time and expertise required for GPS tracking—are still big concerns for many construction companies.

In order to help address many of these concerns, the company walks contractors step-by-step through each concern and how to address it in its whitepaper, The Great Debate: Is GPS Tracking Really Beneficial for Fleets?

What’s more, the company also addresses one of the biggest considerations for construction: As OEMs (original equipment manufacturers) have introduced vehicles equipped with GPS tracking to the market, which will become the preferred purchasing method for vehicle tracking?

At the end of the day, it comes down to looking at the long-term benefits of GPS and the impact it will have on each individual company’s bottomline.

The fact of the matter is, as with any technology implementation, companies have to “spend money to make money.” In the case of managing vehicles out at the jobsite, sometimes spending a little on GPS can bring a whole new opportunity to save time, travel, and fuel usage.

Chances are GPS is here to stay—and will continue to be here for the long haul. Now it is a matter of construction companies determining the best way to take action.

Want to tweet about this article? Use hashtags #construction, #technology, #GPS, #BigData, #vehicle, #fleet