The cost of acquiring new customers can be steep, but doing so is essential to any HVAC (heating, ventilation, and air conditioning) business. Fortunately there is technology to help.

A new contractor network from HVAC.com, Monroe, Ohio, can help with this challenge, introducing contractors to new customers in their local area for free.

To start, interested contractors submit an application to HVAC.com. Then, the application goes through review process to make sure only the most trusted contractors are part of the HVAC.com contractor network, taking into account licenses, insurance, business Website, BBB ratings, and Google/Yelp consumer reviews, among other things.

Next, HVAC.com contacts the contractors with follow-up questions or the next step in the process. Finally, approved contractors become part of the HVAC.com contractor network and get local leads directly from HVAC.com for free.

While most technology like this informs when a homeowner had a good experience with a contractor (and HVAC.com offers user reviews in its newly launched contractor directory as well), HVAC.com’s contractor network goes one step further, providing homeowners with a pre-screened, licensed contractor that is the best fit for the job at hand.

HVAC.com employs a proprietary algorithm to match each consumer’s needs with local HVAC professionals in the HVAC.com contractor network.

Jim Schiffler, CEO of Jim Schiffler HVAC Services, recently joined the contractor network as part of his online marketing efforts. Schiffler said he was “impressed” with the HVAC.com contractor network. Soon after joining the network, he was able to reach out and make contact with a customer, arrange to look at the job, and provide the customer a written proposal for the equipment replacement they needed.

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