The construction industry is experiencing significant CRM (customer-relationship management) benefits, as the tech continues to step up. From relationship intelligence to holistic integration, these solutions are driving efficiencies and success.
For example, AEC360 Holdings, www.aec360.com, Marietta, Ga., a Microsoft Dynamics CRM partner, just launched BPM360, created to deliver a pre-configured version of Dynamics CRM for the business development and marketing needs of BPM (building product manufacturers).
With a track record of collaborating with Microsoft to deliver vertical CRM solutions and success in the AEC (architecture, engineering, and construction) marketspace, there are opportunities for a solution designed specifically for the BPM marketplace, says Whit McIsaac, CEO, AEC360.
The straightforward approach comprises leveraging of a preconfigured version of Dynamics CRM, meaning building product manufacturers can save significant costs on services, reduce the time to deploy, and leverage the features that have been built for similar companies. And BPM360 delivers a series of pre-built integration tools for ERP (enterprise-resource planning) connectivity, as well as other third-party integrations such as a construction market data connector and a full set of mobility tools.
Gary Mills, who leads the BPM360 efforts says the opportunity became clear when partnering with Microsoft’s industry team to deliver Dynamics CRM to some of the most respected AEC companies. Then it became clear that BPM companies could benefit from a business development platform, he says. And BPM360 brings together a preconfigured solution for the industry along with relationship intelligence tools, integrations with CMD, Dodge, Onvia, and others while leveraging the sales force automation functionality of Dynamics CRM.
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