HomeFront Software brings builders HomeFrontCRM, with key integration of sales and marketing processes, as well as implementation of costly and extensive customization to generic CRM (customer-relationship management) systems.

HomeFront delivers CRM functionality designed exclusively for the homebuilding industry, and includes features in the areas of marketing and prospect management, sales and construction management, and end-to-end homebuilding technology.

The company even boasts it provides a complete CRM solution exclusively for homebuilding, which means builders no longer need to rely on messy or complicated integration. The new product contains all the functionality needed for a homebuilder’s marketing and sales team.

This coincides with the ongoing trend in construction where software providers are providing a market-specific alternative to the generic CRM solutions available today