Did you ever notice that when a new technology is introduced there seems to be pushback or hesitation as to whether or not it has real sustaining value? We seem to debate this very topic a lot at office. Is the technology on the bleeding-edge? What is holding back widespread adoption?

Let’s take a look at one specific technology: GPS (global positioning system) for construction. While I certainly wouldn’t place GPS in the ‘bleeding-edge’ category, there is still debate among many in the space as to whether the technology is beneficial or not. Additionally, the market is changing, causing some construction companies to reconsider.

One of the biggest changing dynamics in the space is the fact OEMs (original equipment manufacturers) have introduced vehicles equipped with GPS tracking to the market, leaving many in the space to wonder: Which will become the preferred purchasing method for vehicle tracking?

And then—as with any tracking or connected technologies in construction—we hear concerns about Big Brother, employee pushback, and budgets. This is in addition to not knowing what to do with the data once it is captured and the time and expertise involved with implementing the technology.

However, GPS might be one area to reconsider, as the technology can help save a significant amount of money on construction projects. In fact, a study released earlier this year by IndustryARC, says the market for tracking the location of both assets and people—indoors and outdoors—in industries such as construction, retail, and oil and gas is poised to reach $7 billion by 2020.

Still, the challenge for construction companies is to identify ways to address pushback by employees and find methods to capture the data most effectively.

In order to help address many of the concerns surrounding GPS, a new whitepaper—The Great Debate: Is GPS Tracking Really Beneficial for Fleets?— walks contractors step-by-step through each consideration.

I encourage you to check out the whitepaper: https://9eb3151.campgn2.com/Great-Debate-Whitepaper-Download

It has some great insights into the biggest considerations when putting new technology in place, and can help move the implementation forward.

Candidly, I think GPS is here to stay, and could have a big impact on your bottomline in the years to come. It is simply a matter of identifying a plan of attack.

I would love to hear your thoughts. Take a moment to look at the whitepaper and let me know if you believe GPS tracking is really beneficial for fleets. Let’s get the conversation started.

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