Many construction companies are pushing ahead on technical innovation, despite hibu, www.business.hibu.com, Reading, United Kingdom, research that just 20% of building and construction firm’s Websites are mobile-friendly. The research also highlights that more than half (59%) of U.S small-and-medium-sized business Websites are not set up to let customers research or make purchases on mobile devices.

As one example of an industry insider leading in digital marketing, Beazer Homes USA, www.beazer.com, Atlanta, Ga., in November 2013 started adding Contact At Once!, www.contactatonce.com, Alpharetta, Ga., live chat to its Websites, enabling online and mobile consumers to engage in conversations about Beazer communities. Beazer Homes integrates live chat from Contact At Once! to increase sales interactions with online homebuyers.

With this new technology, online and mobile consumers can engage in conversations about Beazer communities and set appointments with Beazer New Home Counselors. “We piloted the Contact At Once! chat solution and received some great responses from consumers,” says Sonja Sims, director of marketing, Beazer Homes. “With chat, we’re able to engage prospects and answer questions while they are researching online, helping them navigate the homebuying process.”

Although many searches for a home start online now, homebuyers still need help in the research phase. Contact At Once! can make it easier for companies to put a personal touch back into the process via realtime, online communication.

The chat option is available on all community-specific pages and metro-area landing pages. New home information managers will answer incoming chats and offer to help prospective buyers learn more about the area, the community, and their Beazer Homes options.

According to Google’s, www.google.com, Mountain View, Calif., Our Mobile Planet—and also noteworthy for all construction industry insiders—94% of smartphone users use their phone to search for information about local businesses and services and this is only set to increase, which means SMBs (small-to-medium-sized businesses) simply cannot afford not to optimize their Website for mobile.