New Home Shopper Links Inventory Data in Realtime
Prospective new homebuyers can self-select their model, lot, and options on the Web, while a link to realtime inventory passes information-rich registered leads to sales agents, through the new Build Your Home process from BuilderUX, http://builderux.com, Phoenix, Ariz., a Web-services company that offers inventory-driven development of interactive Websites for production homebuilders.
Offered as a direct plug-in to software from Sales Simplicity, www.salessimplicity.com, Chandler, Ariz., or as a standalone Web development service, the Build Your Home process uses live inventory data for models, lots, and options to enable Website visitors to self-select and configure their new homes on a homebuilder’s branded Website.
Build Your Home is a five-step, customizable guided tour through the “homebuilding experience.” Based on the homebuilder’s rules, the prospects and buyers visiting a homebuilder’s Website can self-select a subdivision, plan, and lot—then, options to fill the house.
As a plug-in, the application enables captured information to flow directly into Sales Simplicity. As homebuyers or prospects build out their “dream home,” the sales lead is captured, and an information-rich record of the prospects’ selections is automatically sent to the sales team as a registered lead.
The BuilderUX’s Build Your Home team can build a homebuilder’s Website, as well as configure homebuilder model information, images, topo maps, and option rationalization—which are offered in accordance with the homebuilder’s rules.
“A large part of our digital marketing channel development was the creation of a new Website,” relates Stacey Walker of Jamaican developer and contractor West Indies Home Contractors, www.wihcon.com. “But the Website we needed had to draw upon databases, inventory, and options rules from within Sales Simplicity.”
“We needed an engaging, interactive environment,” continues Walker in discussing this “customer-facing” aspect of the business. “The team from BuilderUX came in and built that Website, loaded our inventory and options databases, and had us running in eight weeks.”
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