Retail Construction: ‘Digital Playground’ Completed in NYC
A new Samsung facility created to function as a cultural destination in which the public can experience and explore its technology has opened in New York City’s famed Meatpacking District. Described as a “digital playground,” the Samsung 837 project features such technological innovations as a virtual reality tunnel and a “selfie-station” projecting images on three stories of screens.
Built by retail and urban construction specialist Schimenti Construction, www.schimenti.com, Ridgefield, Conn., the Samsung 837 is located at 837 Washington Street. The 55,000-sq.-ft. space also features a gallery for technology‐based art installations, an open broadcast studio, kitchen and living room areas showcasing smart‐home technology, and a playroom for family‐friendly activities. A customer care area offering one‐on‐one concierge‐like service for Samsung owners is also among the complex’ features.
According to the builder of retail shopping environments for some of the nation’s leading retailers, effective planning and scheduling was integral in meeting construction challenges. “The three‐story media wall, which includes 96 55‐inch displays, took a great deal of coordination to erect,” relates Charles Esteves, project executive, Schimenti Construction.
“Long‐lead elements, such as a powder‐coated staircase, reclaimed wood ceiling and decorative steel ceiling framing,” continues Esteves, “had to be creatively integrated into the accelerated construction schedule.”
Schmenti, which specializes in niche in urban construction, also had to overcome challenges associated with executing a building project in a metropolitan environment. “While this project included many high‐tech aspects, some things never change when you’re building in the city,” remarks Esteves. “For example, we had to do extensive shoring to prevent slab uplift when we installed a new elevator pit into the existing mat slab located below the water table.”
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