For multifamily residential developers, being able to easily communicate with prospects and residents of communities is key. Some firms are finding technology can serve as a tool to easily communicate with homeowners.

As one example, Matrix Residential, www.matrixresidential.com, Atlanta, Ga., is a multifamily real-estate firm that manages and invests in more than 35,000 residential units. The company has experience in property management, development, finance, and construction management. In order to provide exceptional experience to its customers, the organization uses technology in order to stay in constant contact.

The company is now using software from Contact At Once!, www.apartmentchat.com, Alpharetta, Ga., to communicate with prospects and residents. The technology allows Matrix Residential to secure and tracked instant messaging, as well as a virtual receptionist for backup answering.

Matrix Residential says while homeowners and homebuyers can text or chat directly from the property Websites of 12 of the Matrix communities, seven of the new developments now also use Contact At Once!’s all-in-one platform, which includes the virtual receptionist to handle increased activity during busy times.

What’s interesting is all conversation transcripts and lead information are tracked and recorded in the property-management software.

For many multifamily property-management companies such as this being able to devote time to serving existing residents while also increasing occupancy in new developments can be a challenge. Technology is enabling many companies to quickly and effectively respond to inquiries.

While Matrix Residential is one example, there are a number of multifamily developers that are looking at technology in order to improve communication with clients to better manage properties.