Contractors must adapt to meet the demand for built-in home technology if they want to remain competitive and boost profits, according to a new study.

The CEA’s (Consumer Electronics Assn.), www.ce.org, Arlington, Va., 13th Annual State of Builder Technology Market Study shows the market for built-in home technology is experiencing strong growth and becoming an important differentiator in new home construction.

The study found that eight in ten builders now offer clients features like structured wiring (84%), home theater (80%), and monitored security systems (80%).

The options for home technologies installed by builders either increased or remained consistent year over year. The new study finds that in 2014 structured wiring was the most commonly installed technology (49%), followed by monitored security systems (28%), and home theater pre-wire/system (18%). Fewer builders installed home automation systems or stand-alone video surveillance systems (8%) and intercom systems (7%).

In 2014, more builders recognized key installed technologies have the potential to boost profits. Reportedly 35% of builders (up eight points since 2013) say installing home theater pre-wire/systems helps boost their profit potential; 26% say the same about installing monitored security (up seven points); and 25% say structured wiring helps boost their profit potential (a 13 point increase).

The study offers a unique look into the way technology is being adopted in homes. Broadband Internet is now a standard feature in homes, as nine in ten new homes are equipped with broadband cable—up from 69% in 2008. In addition, the percentage of homes with a dedicated home office (54%) and home theater room (25%) continue to grow, demonstrating the growing prevalence of work-from-home options and the popularity of home-entertainment systems.

Approximately one-in-three builders say installing home technologies increased revenue. Luxury-and custom-homebuilders are more likely than starter homebuilders to install all home technologies. In addition, townhome and multi-family builders are more likely than others to install structured wiring.

The study also found custom and regional builders are more likely to install structured wiring, multi-room audio video systems, and home theater pre-wire/systems, suggesting these technologies are more likely to be customizable and use local, specialty equipment providers.

Shipment revenues in the U.S. consumer electronics market are expected to reach $223.2 billion in 2015, a 3% increase from 2014, according to CEA’s U.S. Consumer Electronics Sales and Forecast. Home technologies are a key component of the consumer electronics industry and are forecasted to reach roughly $2.1 billion in 2015. Technology remains crucial to new home construction even as the tide of DIY (do-it-yourself) solutions rises.

Looking to the future, homebuilders may want to consider the impact home technologies will have on selling, as it is an important differentiator in new home construction.

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