Energy-efficient building is not just a passing fad. Even in the down economy, homebuilders and commercial contractors alike have continued to ramp up green business programs. And while protecting the environment is a significant perk to such programs, cost savings ultimately ends up playing a large role in bringing environmental efforts to fruition.

A recent survey reveals 78% of U.S. businesses consider cost savings as the leading motivator for green programs, with community goodwill and employee morale following at 58% and 56%, respectively.

While these numbers provide good insight into the reasons behind green programs, the ultimate outcome, in addition to cost savings, is a healthier environment. This particularly becomes important in the construction industry, as buildings are one of the leading causes of environmental pollutants.

Many construction companies have some form of internal sustainability practices to improve environmental practices in building and in business, and in many cases these practices include technology to help reduce paper usage, transportation expenses, and lighting costs, among others.

Some of the most common green practices, according to this survey conducted by Buck Consultants, www.buckconsultants.com, New York, N.Y., include recycling and paper reduction (97%), Web and teleconferencing (95%), and light sensors (75%), among others.

Interestingly, this survey also shows 60% of organizations are actually measuring their cost savings from green programs. While this survey represents a range of industries, these trends resonate with the construction industry today.

Are you interested in learning a bit more about the role green technology plays specifically in the construction business and in building? The Constructech IT Playbook delves deep into green building trends in construction, identifying construction-specific motivators, technology usage, and ROI.